Where I started
I was working in a care home on rotating shifts and cleaning two houses on my days off. It was never meant to be a business. A friend asked if I could do her mum's house, then her neighbour asked, and suddenly I had four regulars and no idea what I was doing.
I was charging whatever felt polite. No contract, no terms, no invoices. If someone cancelled the night before I just lost the money and said it was fine.
What I struggled with
Pricing, mostly. I was quoting by the hour because that is what everyone around me did, and the faster I got the less I earned. I remember finishing a three bedroom house in two hours and feeling like I had somehow cheated myself.
The other thing was confidence. When someone asked what I charged there was always a pause before I answered, and that pause told them everything.
What changed
I bought the Blueprint after a particularly bad week where two clients cancelled and I earned twenty pounds. I read the pricing module first, which was probably the wrong order but the right decision.
The idea of pricing the job rather than the hour sounds obvious written down. It was not obvious to me. I rebuilt every quote around what the visit was worth and what it cost me to deliver, wrote it out properly and sent the new prices to all four clients.
Three accepted without a word. One left. I replaced her within a fortnight at the higher price.
Working through the modules
After that I went back to the start and worked through it properly, roughly a module a week. Business foundations, choosing services, the client acquisition module, then the professionalism module which honestly changed how I speak to people.
I stopped saying sorry for existing. I stopped explaining my prices before anyone asked. I started sending a written quote every time instead of texting a number.
Where I am now
Eighteen months on I have a full weekly round, four regular fortnightly clients and a short waiting list. I left the care home last spring.
I am not driving a new van and I have not made anyone a millionaire. I earn a proper living from work I control, and I know exactly what every visit is worth. That was the whole point.
Sarah Mitchell's advice for other cleaning entrepreneurs
- Write your prices down before anyone asks for them. Reading a number is easier than inventing one.
- Losing a client who was underpaying you is not a setback.
- Do one module properly rather than skimming all of them.